Campbell's Soup came out of my interest in the works of Joseph Campbell. When I was in College, I joined a book club and, amongst a handful of other books, I blindly chose Joseph Campbell's "The Power Of Myth" from it's title and cover art. In terms of my education, I think this intuitive choice was the most important choice I ever made as the book blew opened up my mind and curiosity and presented to me many paths of inquiry I walk on to this day. I subsequently have read much of Campbell's work and also discovered he taught very close to where I grew up. I recently visited the Sarah Lawrence College where he taught for many years and it was not at all the towering grand educational institution I had envisioned worthy of my reverence for Campbell. Instead it was as if someone carved out a bit of an affluent neighborhood, choosing the biggest house as the admissions building. In hindsight, I think such a setting perfect for changing the world and as I also have discovered not unlike the area in Liverpool where John Lennon lived and started his relationship with Paul McCartney. The extreme conditions that create great ideas and/or art do not need to exist externally. More often than not, they are "Fires In The Mind".